Fujian World Expo will be held in Fujian Fujian tea activities have appeared

Source:Fujian Daily Number of visits: Date:2015-07-03 11:48:56

  June 30, with "tea Hongzhou, green Fujian" as the theme of "Fujian Day" at the World Expo in Milan. Russia, Spain, India, more than 30 countries were invited to attend the Fujian Day.

  On the day of the event, the China Pavilion tea culture exhibition area demonstrated the Fujian tea, the tea tea technique and the tea ceremony performance, the Fujian opera, the Gao Jiaxi, the puppet play and so on Fujian local opera also turns staged,

  July 1 at 4 pm, the Chinese Museum also ushered in black tea "Tan Yang effort" theme day activities, national audience competing to enjoy the "Tan Yang effort", and was very regional ethnic characteristics of the She and Song and Dance Troupe performances attracted.

  "Tea is the world's second largest beverage, Chinese tea culture goes back to ancient times, 'Tan Yang effort' theme day is very fit with the World Expo 'nurture the earth, life energy' theme, hope more Chinese tea products to enter the Italian market. Vice President of the Organizing Committee, Mr. Gurry said.

  Tea is very low tea business transformation
industry business industry business Tea market is very low tea business transformation July 3, 2015 00:00 China Daily Economic News I have something to say that this collection of newspaper correspondent Wu Yueze photo coverage

  In the world's three largest drinks - tea, coffee, cocoa, only tea successfully conquered the world. Today, tea consumption in the world exceeds the sum of coffee, chocolate, cocoa, carbonated beverages and alcoholic beverages. Tea originated in China, tea began in China, according to statistics, as of 2014, the Chinese tea plantation area has reached 4112 acres, more than 20 million tea enterprises, more than 30 million tea farmers, tea output value of more than 350 billion yuan.

  Malian Road is a famous tea street, is also the most important tea wholesale market in northern China, where the ten tea city gathered in the country's major tea-producing areas of more than 1,200 tea merchants. Reporters came here, but did not see the imagination busy lively scene, each city is only scattered in the FIT individual, the street is also the door of the tea shop.

  According to the China Tea Circulation Association statistics show that in 2014 China's total output of 1.95 million tons of tea, compared with 2013, an increase of 8% is expected by the end of 2015, China's total tea output will reach 2 million to 2.1 million tons, while consumption Volume will be 1.3 million to 1.35 million tons, the export volume of about 325,000 to 328,000 tons, the gap between supply and demand reached 400,000 to 500,000 tons. China's tea market has shown a trend of far exceeding demand, tea merchants are increasingly difficult to do business.

  "Business is good, the spring is not listed, there are many customers to book, but the last two years of business are not OK, many manufacturers this year and even reduce the top spring tea production, in terms of price, Prices still maintain the level of previous years, but the supply of high-grade tea, the original tea or drop the price of about 15%. "Malian Road, Beijing tea merchants Liu Mingchun (a pseudonym) told reporters.

  With the high-end liquor market, at present, the tea market in the high-end category is also the overall economic restructuring and government restrictions on "three funds" expenditure against the backdrop of the big impact. Many years ago to buy tea as the main profit pillar of the main profit tea business in the tea market return to rationality have encountered business difficulties, relying solely on the daily FIT and business procurement has been difficult to support the high cost of shop, many businesses choose to retire, close the door.

  Has been so smooth to the development of the past 20 years of Chinese tea market, is now experiencing cold, how the future more rational tea market to survive, tea enterprises transformation is imminent. China is a big tea country, but not equal to the tea power, the Chinese tea industry and other major tea-producing countries in the world is still a big gap compared to the industry have self-mockery, China tens of thousands of tea prices arrived, but a British Lipton.

  In the past, many tea enterprises that "as long as profitable, do not seek large-scale", which led to the domestic tea prices are mostly small family-style small business, the vast majority of domestic tea is still in the state of rough native products, And did not achieve the maximum value. Tea industry, the low degree of scale, but also led to the overall strength of weak tea enterprises, to carry out deep processing of tea, finishing technology-based tea enterprises rarely. Only bid farewell to the "small rich that is safe", China will appear more large-scale, strong tea enterprises in order to win in the domestic and global tea market more living space.

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